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Today I will talk about the two economic models of two chess software programs:
♟️ Lichess vs Chess.com: Hai triết lý kinh doanh đối lập trong cùng một thế giới cờ vua
Trong thế giới cờ vua online hiện đại, gần như mọi người chơi đều từng sử dụng ít nhất một trong hai nền tảng: Lichess và Chess.com.
Thoạt nhìn, chúng làm cùng một việc: cho phép chơi cờ, luyện tập, phân tích và thi đấu online. Nhưng nếu nhìn sâu hơn, đây là hai mô hình kinh doanh gần như đối lập hoàn toàn, đại diện cho hai triết lý khác nhau về Internet:
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một bên là phi lợi nhuận + cộng đồng + mã nguồn mở
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một bên là thương mại hóa + tăng trưởng + nội dung hóa sản phẩm
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1. Lichess – the “public good” model of the chess world
1.1. Economic nature: purely non-profitLichess operates as a non-profit organization. This means:
No goal of maximizing profit
No shareholders
No pressure to increase company value
Every product decision revolves around “does it benefit the user?”Lichess's funding comes from:
individual donations
community sponsorships
small contributions from users who love the platform -
Key Points:
👉 Lichess doesn't "sell products," but maintains a public infrastructure for online chess.1.2. Product Strategy: Minimalist but Functional
Lichess has a very special philosophy:
"If a feature is useful to the player, it should be free."
Therefore, Lichess:
does not lock analysis features
does not limit puzzles
does not limit game reviews
does not have ads
does not interrupt the experienceThis creates a strong effect:
new players can access 100% of the tools immediately
intermediate players can improve quickly without hindrance
1.3. Cost Structure: Extremely OptimizedLichess operates with:
a small team
open source code (reducing development costs)
server infrastructure optimized for real-world needsNo:
large-scale marketing
advertising campaigns
user acquisition costs👉 This is a “lean non-profit tech stack”
1.4. Strategic Weaknesses
However, this model has limitations:
No large budget for organizing global-scale tournaments
No ability to pay large sums to streamers or brand ambassadors
Complete dependence on the community
2. Chess.com – A “Chess Content Platform Company” Model
2.1. Economic Nature: Freemium + Ecosystem Commercialization
Chess.com operates as a comprehensive technology company.
Main revenue sources include:
💳 Subscriptions (Gold / Platinum / Diamond)
📺 Advertising for free users
🎓 Chess courses and learning content (including the Chessable ecosystem)
🏆 Sponsorship of major tournaments
👶 Extended products such as ChessKid (for children)
Key Point:
👉 Chess.com doesn't just sell “playing chess,” but sells the experience of learning chess and progressing in chess.
2.2. Growth Strategy: Content + Influencer + Tournaments
Chess.com doesn't grow solely through SEO or products, but through its ecosystem:
Chess streamers (YouTube, Twitch)
High-speed tournaments (Speed Chess Championship)
Collaborations with Grandmasters
Viral content (Magnus Carlsen, Hikaru games, etc.)
👉 Chess is transformed into “content entertainment”
2.3. Product Design: Optimizing Paid Conversions
The freemium model creates a clear structure:
Free users:
Includes ads
Limited analytics/lessons
Premium users:
Open all learning tools
Ad-free experience
Intensive AI analysis
👉 This is a model that “keeps users in the ecosystem long enough for them to pay”
2.4. Strategic Strengths
Chess.com has a major advantage:
a strong marketing budget
a broad content ecosystem
the ability to organize large tournaments
a global brand
👉 It transforms chess from a “game” into a “content industry”
3. A Deeper Comparison of Strategies: Two Opposing Economic Models
3.1. Differences in Ultimate Goals
Lichess: Optimizing User Value
Chess.com: Optimizing Business Value
3.2. Differences in “Product Pricing”
Factors Lichess Chess.com
Price 0 freemium
Paywall None Yes
Public-Commerce Thinking
3.3. Differences in Growth
Lichess:
Organic growth
Community spread
Chess.com:
Strategic growth
Marketing + Influencer + Tournaments
3.4. Differences in Ecosystem Strength
Lichess:
Strong in tools
Weak in commercialization
Chess.com:
Strong in content + brand + finance
Expandable to education, media, esports
4. Deeper Perspective: Why do both coexist?
Interestingly:
👉 These two models do not eliminate each other but coexist and complement each other in the market.
Lichess plays the role of “public infrastructure”
Chess.com plays the role of “commercial ecosystem”
In other words:
Lichess = “The Wikipedia of chess”
Chess.com = “The Netflix + Duolingo of chess”5. Conclusion
These two platforms represent two different perspectives on the Internet:
♻️ Lichess believes that knowledge and tools should be free.
💼 Chess.com believes that good products need to be commercialized to grow.
And this very contrast creates an extremely rich online chess ecosystem:
one side optimizes the pure experience
the other optimizes growth and content.
♟️ Why are Elo ratings different on Chess.com and Lichess? — In-depth analysis of rating systems, player behavior, and the “Elo illusion”
If you play online chess long enough, you’ll notice something very strange:
A player with a 1600 rating on Chess.com might only be around 1450–1500 on Lichess.
Or vice versa, depending on the time and game mode.
This creates a common “illusion”:
👉 “The Elo rating on one platform is higher than the other.”
The reality is much more complex. It’s not a matter of one system being “easy” or “hard,” but rather two different measurement systems, in two different ecosystems, with different player behavior.
1. The most important root: Elo is not an “absolute score”
Both platforms use variations of the Elo rating system, but:
Elo only has meaning within a system.
This means:
1600 on system A ≠ 1600 on system B
only reflects the probability of winning within that same system.
👉 This is the first reason why direct comparisons are inaccurate.
2. Different starting points for ratings (rating inflation/deflation)
2.1 Chess.com
Chess.com has a system where:
New players usually start around 400–800
a lower “anchoring” system
👉 Result:
the Elo level is “compressed”
a wider distribution of players in the lower Elo bracket
2.2 Lichess
Lichess has:
a starting rating usually around 1500
👉 Result:
the entire system is “pushed up”
the Elo level appears higher
🧠 Small conclusion:
Lichess isn't “easier,” it's just a different zero point.
3. Differences in “player pool composition”
This is a very important factor, but few people pay attention to it.
3.1 Chess.com
Huge player base
Many new, casual, and mobile players
Many players don't study theory in depth
👉 Creates:
Clear Elo stratification
Many "easy-to-win targets" in the lower tiers
3.2 Lichess
Higher ratio of serious/practice players
Many use it for:
Puzzle practice
Analysis
Training play
👉 Creates:
A tougher environment at the same Elo level
Fewer completely casual players
🧠 Conclusion:
Even with the same 1600 Elo rating, the "toughness of opponents" is not the same
4. Differences in Elo rating velocity
Chess.com:
Slower Elo increase at the beginning
Higher "friction zone"
Lichess:
Faster Elo increase in the early stages
Faster "stabilization" system
👉 This makes:
Lichess feels like a "climbing" game "Rank quickly"
Chess.com feels "difficult to score"
5. Differences in rating system variations (time controls & variants)
Both have many types:
Bullet
Blitz
Rapid
Classical
Puzzle rating
But:
Chess.com:
clearly separates the system
many “hidden adjustments” by mode
Lichess:
a more unified, transparent system
👉 leading to:
ratings between modes on Chess.com are “fragmented”
on Lichess are “seamless”
6. Matchmaking and pairing algorithms
Chess.com:
prioritizes optimizing experience + retention
can be adjusted to:
reduce consecutive losing streaks
keep players playing longer
Lichess:
pure Elo pairing + waiting time
less optimized for user behavior
👉 result:
Chess.com is “smoother emotionally”
Lichess is “mathematically fairer”
7. Player psychology creates “virtual Elo”
A crucial factor:
On Chess.com:
players easily:
resign early
blunder due to pressure
play passively defensively On Lichess:
players Typically:
More tactical play
Less early resignations
Better utilization of time pressure
👉 This results in:
Same rating but different game quality
8. Summary: Why do same Elo ratings feel different?
Factors Chess.com Lichess
Lower starting point, higher starting point
Pool of more serious casual players
Slower/faster Elo increase speed
Player behavior is more prone to mistakes, more reliable
Feeling of rating as "hard to climb" or "easy to climb"
🧠 Core Conclusion
The difference in Elo between the two platforms is not due to "which is harder," but rather:
Different frame of reference
Different community
Different player behavior
and different system design
Simply put:
♟️ Lichess = "highly standardized, high benchmark" measurement system
♟️ Chess.com = "user growth + wide stratification" measurement system⚡ Bullet Chess on Lichess vs Chess.com: How different are they in "real-world" play?
Bullet chess (usually 1+0, 2+1) is a form of chess where time is almost as important as the moves themselves. At this speed, you're no longer playing "pure chess," but a combination of:
opening memory
reflexes
time management
psychological pressure
mouse-clicking skills
The two biggest platforms are Lichess and Chess.com, but bullet chess on these two platforms "feels like two different games."
1. Core Difference: “Actual Speed of Combat” is Different
♟️ Lichess – Bullet game focused on “Pure Reflexes + Technique”
On Lichess:
Extremely fast and lightweight interface
Low latency
Very smooth removal
Almost minimal lag compensation
👉 Result:
Game focuses on pure speed + tactics
Whoever clicks faster + has better patterns wins
♟️ Chess.com – Bullet game focused on “Control + Psychology”
On Chess.com:
Heavier animations
Higher perceived latency (depending on device)
Tighter anti-lag system + server synchronization
👉 Result:
Game focuses on:
Staying calm
Avoiding UI delays
Handling interruptions2. Differences in “Time Perception”
Lichess:
⏱️ “Real Time”
1 second = 1 second
You feel time is very “straight”
👉 Creates:
Real pressure
True bullet panic
Chess.com:
⏱️ “Perceptual Delay”
Animation + server sync makes you feel slower
👉 Creates:
Mistake of “thinking there’s still time”
Loss of tempo due to UI
3. Differences in Popular Playing Styles
♟️ On Lichess – “Tactical Chaos”
Players typically:
Play gambits continuously
Spam premove
Sacrifice pieces to gain time
Create “intentional chaos”
👉 Characteristic:
Whoever creates chaos faster → wins
♟️ On Chess.com – “Time Pressure + Structure”
Players Usually:
Play a little more cautiously
Maintain familiar opening structures
Try to avoid UI blunders
Take advantage of opponent misclicks
👉 Characteristic:
Whoever maintains stability longer → wins
4. Role of premove: vastly different
Lichess:
Premove is almost the “main weapon”
Double/triple premove is extremely smooth
Chain premove is optimized
👉 Result:
Bullet is like “predicting the future 1-3 moves”
Chess.com:
Premove is still strong but:
Feels slower
Easier to “miss input”
Animation makes it difficult to read the state
👉 Result:
Premove is less “broken”
Heavily dependent on real timing
5. “Important Skills” Differences Between the Two Platforms
🧠 Lichess bullet requires:
Extremely fast pattern recognition
Skills to create tactical moves immediately
Spamming moves to optimize time
Ability The ability to play the "blind opening"🧠 Chess.com bullet requires:
stable time management
avoiding UI errors/misclicks
the ability to play under pressure for longer periods
reading situations a little slower but more surely
6. Differences in blunders (losing pieces)
Lichess:
blunder = incorrect strategy
fewer UI errors
👉 mainly lost because:
not seeing the tactic
not reacting quickly
Chess.com:
blunders have 2 types:
incorrect strategy
incorrect clicks/delayed animation
👉 therefore the feeling:
more of a “loss due to the system” (although not necessarily)
7. Psychological bullets: very clear differences
Lichess:
pressure comes from pure speed
feeling of being “overwhelmed”
Chess.com:
pressure comes from:
time + interface + expectations of winning
easy to tilt because of a “not smooth” feeling
8. Why do bullets have different skill levels even with the same rating?
Example:
🧠 Important Conclusion
Bullet on the two platforms differs not only in "rating," but also in:
how chess is "executed" in one second
♟️ Lichess bullet = pure speed chess (speed chess engine-like)
♟️ Chess.com bullet = speed chess + interface + user psychology
⚔️ In short:
Lichess bullet is "whoever is faster wins"
Chess.com bullet is "whoever is more stable under system pressure wins"
