Why can't we play 10 minute rapid chess tournaments for this format?

Hi, i firmly believe that 3 minute and 1 minute games are not chess. Even hikaru Nakamura and Magnus Carlen miss things that they should not do it in them. But chess has to be long. I think the best way to popularize something is to understand it better. 3 minute is not a good time for navigating it. I would say, it can be fun.