Why does Lichess have fewer players than chess.com?

@yangtuo said ^

And many of my friends are playing chess on Duolingo, a language learning app.

interesting

You know chess.com is kinda annoying because 1. It costs money 2. The pre moves take 0.1 seconds from your clock.

Chess.com has the domain name most people think of first when they think of a chess website, and they have more money for advertisements. They might also pay google to put their site first. You also can't type their name without linking to them (although you may notice I have cleverly gotten around that). Other than that, Lichess is better. Admittedly chess.com has more variants, but PyChess has even more (I think at least).

Graphics.

Really? I think chess.com pieces look really ugly and in bullet I can't just scan the board cuz it hurts my eyes.
It's also less smooth I feel. My take anyways. Maybe I'm just used to Lichess.